Fashion Designer,CELEBRITY STYLIST & STYLE CONSULTANT
I’m Sara Vijayakumar. I was born and brought up in Singapore, currently residing in Chennai. I graduated from Raffles College of Higher Education Singapore with a Bachelor of Design in Fashion Marketing & Management in 2009. In addition to my degree I did a dressmakers course for a year. In 2007, I took part in an Indian version of the ‘Project Runway” design competition/reality show which took place for a month in Chennai,comprising of various creative challenges. The Reality Program was aired on Vasantham TV a National Television channel in Singapore. I won the competition.
As a winning prize I was awarded with a contract from the prestigious movie production company Sathiya Jyothi Films to design costumes for their upcoming Tamil Feature film BAANA KATHADI. This embarked the beginning of my career in the Tamil movie industry as well as a colorful experiential journey in India.
Fashion Designer/Celebrity Stylist/Style Consultant
Visual Merchandiser/Style Consultant/Sales at Style Mart Bridal Collections 2005
Visual Merchandiser/Style Consultant/Sales at Asian Woman, Centre Point Flag Ship Store 20052007-2008
Fashion Intern at Harpers Bazaar Magazine Singapore 2007
Sales Executive and Fashion show coordinator at Style mart Bridal Collections Singapore 2007
Raffles Design Institute
Advanced Diploma in Fashion Management and Marketing,validated by Raffles Design Institute, Singapore.
- Presenter for my final project at Meritus Mandarin Hotel
- Won the ‘‘Judges Choice award’’ for my Final Graduation Project
Bachelor (Hons) of Design in Fashion Management and Marketing,validated by Raffles Kvb, Sydney
- Coordinated an Event cum Fashion Show called ‘Inside Out’ at Club DXO as part of the module Promotion and Coordination at Raffles Design. Apple Ipod, PLATO the make up Academy, Red sponsored our show.
- Coordination and Garment Selection for the Nine West Fashion Show
Singapore Fashion Festival 2006
- Took part in the Singapore Fashion Festival 2006as a dresser backstage
Urstyle Fashion Mannequin Contest Competition 2007
- Won for office wear category, style mannequins with sponsored apparel and accessories within a time frame.
Savaal … The Fashion Challenge Nov 2007 to Jan 2008
I won a Competition on Singapore’s National Television. As an award I was honored with a contract with one of Tamil film industry’s most reputable production houses Sathiya Jyothi Films in Chennai to design for their upcoming feature film Baana Kaathadi.
“Savaal”…The Fashion Challenge is a fashion design Competition cum reality series. The fashion design competition was opened to all fashion designers/students in Singapore. Among many four of us were short listed and selected. Four design students including myself were featured in Singapore’s National Television Channel, Vasantham TV. The reality series, which made is debut on 26 January 2008 consisted of 10-episodes, a semi-final special episode and a 1 hour finale round episode.
Part of this challenge required us to stay in Chennai, India for 3 weeks. We were assigned the tasks to design costumes for selected scenes for actors and actresses starring in the new Southern Indian Tamil feature film – Jayam Kondan Tasks included purchasing materials, sketching, styling, embellishing etc. There were 2 main rounds each assessed by leading designers of the Tamil Film Industry, Mr Chaitanya Rao and Mrs Rehane Yavar Dalwar. Each of us had to create a total of 8 garments for the finale round. The finale round was held in Mediacorp studios Singapore. Our designs were judged by T.G Thyiagarajan Sir , the producer/CEO of Sathiya Jyothi Films, My Chaitanya Rao and Mrs Rehane Yavar Dalwar.
- 1. Banakaathadi
- 2. Engeyum Eppothum
- 3. Ponmaalai Pozhudhu
- 4. Valiyavan
- 5. Idhu Namma Aalu
- 6. Kavalai Vendam
- 7. Veera
- 8. Kee
- 9. Vandi
- 10. Ulagam Vilaiku Varudhu
- 11. Saamy 2